Assistant Professor Alireza Abdolhosseini Khaligh
Full-Time Faculty Member arkhaligh@kashanu.ac.ir
My affiliation
Dr. Alireza Abdolhosseini Khaligh is an assistant professor and a full-time faculty member at the Faculty of Financial Sciences, Management, and Entrepreneurship at the University of Kashan. Concurrently, he serves as the Head of the Innovation and Commercialization Center at the University of Kashan, a principal member of the University of Kashan's Strategic Document Drafting Council (Third Program), and a principal member of the University's Council for Innovation and Economic Affairs. Furthermore, he holds the position of Director of the Working Group on Emerging Technologies, Research, and Development, and Technological Capabilities at the National Elites Foundation of East Azerbaijan Province. He is also an official evaluator for technological units at the University of Kashan Science and Technology Park.
Linkedin Webpage: https://www.linkedin.com/in/arkhaligh
E-mail: arkhaligh@kashanu.ac.ir
E-mail: arkhaligh@ut.ac.ir
The Impact of eCRM on Loyalty and Retention of Customers in Mobile Telecom Sector
The Impact of eCRM on Loyalty and Retention of Customers in Mobile Telecom Sector
In this competitive telecommunication world, offering value and upper hand service with respect to the existing demand in target market, and need for customer satisfaction seems to be essential in the Iranian mobile telecommunication field. This study is carried out to find the appropriate strategic marketing model with implementation of electronic Customer Relationship Management (eCRM) system to gain loyal and retained customers for Iranian mobile telecom operators. It enables the managers of these operators to implement the impressive and consistent eCRM system and match it with the Iranian culture to create more loyalty and get the best results in order to gain more retained customers.