| Article Title En | The application of the Unified Theory of Acceptance and Use of Technology on the acceptance of augmented Reality technology in the development and promotion of sports، with a focus on the moderating role of consumer inertia |
|---|---|
| Authors | Alireza Nazemi Bidgoli؛ Samaneh Alipour؛ Zahra Sadeqi-Arani |
| Journal | Sports Business Journal |
| Publication Name En | Sports Business Journal |
| Paper Type | Full Paper |
| Published At | ۲۰۲۴ |
| Journal Grade | ISI |
| Journal Type | Typographic |
| Journal Country | Iran, Islamic Republic Of |
Abstract