CV


FA
aboozar vafaei

aboozar vafaei

Assistant Professor

Full-Time Faculty Member

vafaei@kashanu.ac.ir

College: Faculty of Natural Resrources and Earth Sciences

Department: Geography and Tourism

Degree: Ph.D

CV
FA
aboozar vafaei

Assistant Professor aboozar vafaei

Full-Time Faculty Member vafaei@kashanu.ac.ir
College: Faculty of Natural Resrources and Earth Sciences - Department: Geography and Tourism Degree: Ph.D |
Last Update At : 10 September 2026

Presenting a model of challenges and key success factors for creative tourism: A case study of the city of Nain

Authors:
Defend Location: University of Kashan
Degree: MS.
Role: Supervisor
Keywords: Creative tourism, challenges, key success factors, Nain city, sustainable development.

Abstract:

Today, one of the key tools to achieve comprehensive development in cities is paying attention to innovations and creativity in using natural, economic, social and cultural potentials and capacities with a creative tourism approach.In this regard, city of Naein, as one of the most valuable historical and touristic areas with various tourist attractions, has not been able to fully use the existing capacities in this area for the sustainable tourism of the city, so the present research is based on this area by presenting a model of challenges and key factors of success. Creative tourism in Naein city will provide the grounds for the all-round development of tourism. The spatial territory of the research is Naein city. The statistical community of the research consists of two levels including: officials, city managers and city tourism activists, and specialists and academic experts. The sampling method is judgmental and the sample size for the first group was based on theoretical saturation of 17 people in the form of semi-structured interviews, and for the second group 10 people were selected in the form of a questionnaire. Data analysis has also been done through thematic analysis and ISM. The findings of this research show that among the 9 identified main challenges of creative tourism in Nain city, the most important challenge is the lack of creative and convergent management, and among the 9 identified main key factors, the most important key factor is efficient and effective management. Therefore, the results of the findings show that solving the existing challenge requires the support of senior city managers from the tourism sector and the alignment of executive institutions and the private sector in this field, as well as the existence of a real and concerned trustees in the field of city tourism in actualizing the existing capacities and capabilities of the city in this tourism field. Also, the realization of the key success factor of creative tourism in Naein city requires the definition of the vision, mission, as well as the formulation of clear and specific strategies and policies in this field.